For Setting/Location we wanted to have a mixture of urban locations to compliant our music video. We have decided that Brighton would be a good location for this because there is the famous graffiti walls around the back street of the North Lanes which we would use as a backdrop to our video. Other street like Station Street and Cheapside would be great for tracking shots where our actors could walk down the street performing with the graffiti in the back ground, like in Hip-Hop and Rap music video we researched, (fo
r example; third picture)
Another location we thought of was Lewes skate park because the people that hangout there would be good as background because of the way they dress and attitudes. Also we have lots of friends that can drive so we could have a few shots where the actors are in the car whether it would be stationary or moving depends on the actual ability to shoot and if it is possible to do so.
In our music video we will be focusing more on costume then props because you w
anted to keep to the terdition of other rap videos, where the rapper is the main focus so the costumes are very detailed to that perticula style so we aren't using that many props. The few props we are using are inspired but other artists rap videos which will create a glamourus and wealth, high life style that the artists in the rap music give across. We are using cigarettes or cigars as they are seen as a 'cool' and 'bad' which could add to our performers urban credit. I think we should have cigars more then cigarettes as cigarettes even though now a days are thought of a being a 'cool'/'bad' thing also are seen to be something that everyone does. Cigars on the other hand are seen as something that the upper class would smoke and in urban culture it is seen as the wealthy and also cigars are seen in music video such as 'Snoop Dogs' videos as something that wealthy pimps would smoke. To keep with the theme of wealth you thought that money would be a good idea as a prop. The money will be in the form of dollor bills in big bunches that will problity been thrown at the camera. The last prop we thought of was a car which was metioned in the 'setting' above. This is what the peroformer can sit in and drive around in. This will what up the status of our performer in the urban culture.
Colour
To give off a urban affect to our music video we decided that from the costumes to the setting the colours would be bright and vibrant. These loud and contasting colours will stand and give of the urban culture that we want to present.
Costume
The costumes we are going to use will be mixture of typical urban clothing that is shown in many rap musics. The typical costumes will be using will be thing like big over sized hoodies, puffy jackets, flat caps, jeans, and big cunky jewlery. Some explains are below.
Make Up
, Intergalactic.
description of action etc... see pictures below.
re doing a bit of behind the camera work like filming with the camera on the tripot. The camera (which is a Canon XM2) is mounted to the camera to give it stability when filming. This helps zooming, panning and tilting of the camera because it keeps it stable and not shaky. The tripot we used at college have a spirit level on it which enables you to position the camera to an exact horizontal. I also learnt that you cant be nerve infront of the camera or it will just look unbelievable, I also learnt that when using the camera on the trypot I had to keep a legs wide apart so I could keep the camera steady.
e colour temperture. If you didn't use the "Daytime Filming" setting while you were outside then the footage would have a blue tint to it. I also learn that this counts for inside, where the setting should be artificial light. With the white balance I came to learn about how to ajust the expsure and not to let the camera run on auto. This is using the manual setting which gives you control over how light and dark the fottage is. You change the exposure using a
conbination of the shutter speed, aperture and gain.
t was ashame because I didnt get to influence a pericurlly shot but I did try and put in as much in put as I could of where thing should go and the best way to do thing like in the shot where I have to sing to the camera I thought it would be a good idea if the music was cut to the point we wanted then played over again so we could get as many shots as possiable.
for its emphasis on lyrical dexterity. It has also been characterized by multi-syllabic rhymes, complex
wordplay, a continuous free-flowing delivery and intricate metaphors. This video is a representation of what the song title C.R.E.A.M means which is Cash Rules Everything around me. The video represents this meaning through what we would stereotype what a gangster/rap life is about. One of these is how in the video drug dealing is making their money, this is shown by one of the guys in the group standing with a group of people who have come up to him, hands near each other, go away from him with the guy with a lot of money in his, giving off the impression that he just dealt them drugs. Another example that shows that money is the most important thing is when the whole group sitting around a table with big bags of money everywhere and champagne flowing. This could be appearing to the audience because it is showing that by being like the Wu Tang Clan or even being a drug dealer could mean that you have the high life. This also shows that drug dealing could mean the big time and is a way of a rappers/gangsters life. Another example of a gangster life apart from drugs is when there is a close up on the group in a car, driving fast away from the police with a black piece is clothing finding the guy face who is standing so he is above the car which then cuts to a mid shot of 'method man' shooting his fingers to the camera implying that guns link into how crime of drug dealer is how you get the money. This link to crime through drug dealing is also shown through the close up of 'Ghost Face' in handcuffs hang from the ceiling of a bus which then cuts to a group of people behind bars, this also links in with that put of the 'Handcuffed in a back of a bus, forty of us.'
live because there are gangs around there and they are being stereotype because they are black that because their not white and from Brooklyn they are criminals. Another Example of this is the other dialogue clips that have been added into the music video and song. These 
bits of dialogue are shown as close ups group shot of the group in the taxi's talking to the taxi drivers who are making excused lie 'No Gas,' ' Don't go to Brooklyn,' 'Show me the money first' and 'Its my lunch break' about driving them to where they want to go. This links in with the meaning of the song of how their is a street code that other people don't really seems to get or understand. Also like the Wu Tang's song 'C.R.E.A.M' Gang Starr's video 
nts the sorrow of his life, for what he has and hasn't done, he was has gained and what he has lost. This is shown also through the flash backs and also the sorrow shines through with the fact he is sitting in a empty house by himself with a lot of objects around like food and awards, making it seem that even through he has got and achieved so much he still is hurt. The only part of the video which is the opposite, at the time to, what the song is Johnny Cash's wife June who in the video is standing above him, watching over him like he isn't alone. Now the fact that June is in the video is more representative because she died while the music video was being made. I think this is why June is edited in the part of the song where Johnny Cash sings 'Everyone I know goes away in the end.' This brings the sorrow and grief back to the video, relating to the song, by the end of the video where Johnny Cash is playing the piano, plays the last note then closes the piano, rubbing his hand over it. This represents the end of the song, June's life, his music caress life and his own as he dead shortly after this video was shot.
t denim shorts, showing a lot of skin. Sexiness is also shown when Beyonce does her famous 'booty shake' to the camera. Also in this section of the music video she is wearing street wear which is very reliable to the R'n'B music and the audience that enjoys her music. In the chorus of the song the music video changes from the street to all the crazily flashing lights on her as she dances crazily to the camera . Another thing which relates to the craziness to the video is the burning car which shows the extreme feeling she has and how it is like fire.
audience is actually watching the audience making it more realistic also making it seem like it is actually just ordinary people. Because the video was shot randomly the reactions of the people looking oddly while watching the dancers in the mall are real making the video also more realist making it more reliable. The dancers are also doing a odd dance which represents the song because it gives off the impression that people should be praise for the way they are even if they are a bit odd. The fact that it is a group dance contributes with the line 'We've come a long, long way together, brings the audience in a union of what is going on in the video. Another example of this in the video is when a person in the audience turns off the music while the dancers are dancing but instead of them getting mad the main dancers jump hugs him and then turns on the music again.
ideo which is about the lead singer marriage to a very good looking model and then her dying on their wedding day. This extreme way of life is attractive to the band's fan because it is what they desire. Another example for how extreme/expersive this music video is is when Slash, the guitar is playing his guitar solo outside a desserted church which is filmed by a hellicopter camera which is the most expensive shot you can do.
