Blog 5 - Target Audience of Artist

I found, from studiering, Wu Tang Clan's Myspace that they had a large variety of fans with a broad range of ages, genders and ethnicity and religious backgrounds. From their friends/fans on myspace I found that there was no gender specifics because there seems to be a equal amount of female and male fans.

After viewing the myspace page I found that the Target audience is very deserve and was fairly hard to categorise














Here below shows the diversity of their fans from myspace.












On the top is a male, aged 29 and on the bottom is a female,who is considerly older, aged 38. As you can see they both have different ethic backgrounds. Despite these difference their is a pattern with 'Wu tang Clan' fans and that is that the majority of fans from America.


In an article by James Surowiecki evidence seems to percent that the Hip-Hop magazine market is growing in popularity (with 'Source Magazine' leading the way) as well as the genre itself. Because Wu Tang Clan have been featured in 'Source Magazine' on numerous occasions I feel that the important is to take this expanding target audience into the account so I was able to Identity them and target them more pacifically. I think it may also be useful to find out the brands and companies that advertise in this magazine "major advertisers now include DKNY, Calvin Klein and Perry Ellis" as 'Source' seems to focus on the same genre as my music video, I think that by finding our the demographics for brands advertised within this magazine will help me identify my target audience even further. With evidence both from the following article and the demographics of these brands I discovered that the audience is still diverse but predominately focuses on males that are interested in more street orientated music. Although it may be wrong to exclude certain racial groups completely i think i would be wiser to focus on the groups that evidence has shown to have a greater interest in the genre such as the African- amercian social group.


"... But even if the rise to prominence of The Source --the standard bearer -- and its competitors had been neglected in some circles, plenty of readers and advertisers are than ever before, and they're bristling with more ads than ever before, they're more popular than ever before, and they're bristling with more ads than ever before, indicating a belief on part of mainstream advertisers that hip-hop can no longer be seen as a niche market.... The Source has seen its paid subscriptions, its single-copy sales, and its total circulation was up 13 percent (topping 400,00) and its as pages were up 31 percent, even as the industry as a whole saw ad pages rise just 2.6percent. Vibe, meanwhile, whose ad pages went up 11 percent in 1988, saw circulation jump almost 20 percent, to 600,650, after a 16 percent rise the year before; after Rolling Stone (circulation 1.25 million), its the most-read music magazine in America."

The Source:

Age: Although hard to categorise between (18-40)
Gender: 50/50
Class: C1, C2 and D
Nationality: American
Psycho graphics: Individualists, Aspires and Main streamers


Demographics For Rolling Stones Magazine:

Wu Tang Clan have also features on one of the top music magazine 'Rolling Stone.' I thought it would be relative and useful to find out the demographics of this magazine, the example below show that there are more male readers of the magazine and that 18-49 years old are the most likely age group to purchase the magazine. This information will be useful when trying to narrow down our target audience.

I have also obtained some more specific information such a marital status, ethnicity and occupation to help filter the target audience even further. Even though Rolling Stones magazine doesnt focus on entirely the same genre that I have researched but has helped reinforce information that i had already found out about the genres targets audienece