After viewing the myspace page I found that the Target audience is very deserve and was fairly hard to catego
riseHere below shows the diversity of their fans from myspace.
On the top is a male, aged 29 and on the bottom is a female,who is considerly older, aged 38. As you can see they both have different ethic backgrounds. Despite these difference their is a pattern with 'Wu tang Clan' fans and that is that the majority of fans from America.
In an article by James Surowiecki evidence seems to percent that the Hip-Hop magazine market is growing in popularity (with 'Source Magazine' leading the way) as well as the genre itself. Because Wu Tang Clan have been featured in 'Source Magazine' on numerous occasions I feel that the important is to take this expanding target audience into the account so I was able to Identity them and target them more pacifically. I think it may also be useful to find out the brands and companies that advertise in this magazine "major advertisers now include DKNY, Calvin Klein and Perry Ellis" as 'Source' seems to focus on the same genre as my music video, I think that by finding our the demographics for brands advertised within this magazine will help me identify my target audience even further. With evidence both from the following article and the demographics of these brands I discovered that the audience is still diverse but predominately focuses on males that are interested in more street orientated music. Although it may be wrong to exclude certain racial groups completely i think i would be wiser to focus on the groups that evidence has shown to have a greater interest in the genre such as the African- amercian social group.
"... But even if the rise to prominence of The Source --the standard bearer -- and its competitors had been neglected in some circles, plenty of readers and advertisers are than ever before, and they're bristling with more ads than ever before, they're more popular than ever before, and they're bristling with more ads than ever before, indicating a belief on part of mainstream advertisers that hip-hop can no longer be seen as a niche market.... The Source has seen its paid subscriptions, its single-copy sales, and its total circulation was up 13 percent (topping 400,00) and its as pages were up 31 percent, even as the industry as a whole saw ad pages rise just 2.6percent. Vibe, meanwhile, whose ad pages went up 11 percent in 1988, saw circulation jump almost 20 percent, to 600,650, after a 16 percent rise the year before; after Rolling Stone (circulation 1.25 million), its the most-read music magazine in America."
The Source:
Age: Although hard to categorise between (18-40)
Gender: 50/50
Class: C1, C2 and D
Nationality: American
Psycho graphics: Individualists, Aspires and Main streamers
Demographics For Rolling Stones Magazine:
Wu Tang Clan have also features on one of the top music magazine 'Rolling Stone.' I thought it would be relative and useful to find out the demographics of this magazine, the example below show that there are more male readers of the magazine and that 18-49 years old are the most likely age group to purchase the magazine. This information will be useful when trying to narrow down our target audience.
I have also obtained some more specific information such a marital status, ethnicity and occupation to help filter the target audience even further. Even though Rolling Stones magazine doesnt focus on entirely the same genre that I have researched but has helped reinforce information that i had already found out about the genres targets audienece
nts the sorrow of his life, for what he has and hasn't done, he was has gained and what he has lost. This is shown also through the flash backs and also the sorrow shines through with the fact he is sitting in a empty house by himself with a lot of objects around like food and awards, making it seem that even through he has got and achieved so much he still is hurt. The only part of the video which is the opposite, at the time to, what the song is Johnny Cash's wife June who in the video is standing above him, watching over him like he isn't alone. Now the fact that June is in the video is more representative because she died while the music video was being made. I think this is why June is edited in the part of the song where Johnny Cash sings 'Everyone I know goes away in the end.' This brings the sorrow and grief back to the video, relating to the song, by the end of the video where Johnny Cash is playing the piano, plays the last note then closes the piano, rubbing his hand over it. This represents the end of the song, June's life, his music caress life and his own as he dead shortly after this video was shot.
t denim shorts, showing a lot of skin. Sexiness is also shown when Beyonce does her famous 'booty shake' to the camera. Also in this section of the music video she is wearing street wear which is very reliable to the R'n'B music and the audience that enjoys her music. In the chorus of the song the music video changes from the street to all the crazily flashing lights on her as she dances crazily to the camera . Another thing which relates to the craziness to the video is the burning car which shows the extreme feeling she has and how it is like fire.
audience is actually watching the audience making it more realistic also making it seem like it is actually just ordinary people. Because the video was shot randomly the reactions of the people looking oddly while watching the dancers in the mall are real making the video also more realist making it more reliable. The dancers are also doing a odd dance which represents the song because it gives off the impression that people should be praise for the way they are even if they are a bit odd. The fact that it is a group dance contributes with the line 'We've come a long, long way together, brings the audience in a union of what is going on in the video. Another example of this in the video is when a person in the audience turns off the music while the dancers are dancing but instead of them getting mad the main dancers jump hugs him and then turns on the music again.
ideo which is about the lead singer marriage to a very good looking model and then her dying on their wedding day. This extreme way of life is attractive to the band's fan because it is what they desire. Another example for how extreme/expersive this music video is is when Slash, the guitar is playing his guitar solo outside a desserted church which is filmed by a hellicopter camera which is the most expensive shot you can do.
